Market Research

 

How to conduct a market research
This involves conducting surveys, holding focus groups, and researching SEO and public data.

How to do market research
Hubspot


Types of market research
1. Interviews
2. Focus Groups
3. Product/ Service Use Research
4. Observation-Based Research
5. Buyer Persona Research
6. Market Segmentation Research
7. Pricing Research
8. Competitive Analysis Research
9. Customer Satisfaction and Loyalty Research
10. Brand Awareness Research
11. Campaign Research


How to do market research
1. Define your buyer persona.
2. Identify a persona group to engage.
3. Prepare research questions for your market research participants.
4. List your primary competitors.
5. Summarize your findings.


Market Research Report Template
1. Five forces analysis template (Porter's five forces model)
Competitive rivalry
Threat of new entrants
Threat of substitution
Buyer power
Supplier power

2. SWOT analysis template

3. Market survey template
Categories of questions:
Demographic questions
Business questions
Competitor questions
Industry questions
Brand questions
Product questions

4. Focus group template
1. Set a limit for the number of questions you're asking (after all, they're open-ended).
2. Provide participants with a prototype or demonstration.
3. Ask participants how they feel about your price.
4. Ask participants about your competition.
5. Offer participants time at the end of the session for final comments, questions, or concerns.



Aftermarket report