LOL sponsorship

 

Differentiation between esports: sports vs marketing

In sports, what matters is the score and acheivements with competitions or tournaments. Success comes with team effort but the challenge is getting recognised as brand ambassador equals a solo job.

A usual trend would look like upselling product as a brand ambassador. It would also seem as influencer marketing whereby fans and followers would be a great determinant factor for how successful the marketing campaign would become.

Which conclude to the reason competition and tournament happen means the reason for athletes to join and make a name for their country; to get more fans.

Other part of esports would relate with event management. Especially emphasize on live broadcasting tools. In relation of global market, this is also the reason why EGGtv is looking for streamers to join their programme with certain standard to compete within the industry. If an individual is not enough well-known for that matter of standard, it is hard to get more tools for success.

The tricky part of the industry for an individual to succeed is that most situation would happen for a person is to become a consumer of expensive product to start operating business alone whereby some would somehow try to get sponsorship for their technology and equipments to start working. If there are no problems, an individual could start to build own rapport perhaps in facebook gaming and Twitch platform programme. That is when the sport become "I am promoting my country". Perhaps that is what the market would want us to do which is to buy their product and start a game streaming job.

From the looks of professional athlete does it, perhaps the sponsorship process could happen within the applied for company's chain of command be it from the branch to the district and regional related approval or straight direct HQ approach. For example, in international tournaments there are sponsors like MasterCard, mastercardnexus, Mercedes-eq, oneplus, prime gaming, red bull, secret lab, spotify, StateFarm, verizon, msi events, bose, cisco.

Tournament register
Redbull.com/soloq

If I were to make it work, I would also need to think about Garena SEA, Sea Ltd.

Who is it for?
Country
Sponsors
Community



Perhaps what everyone see it as an esports athlete is to hire a person to test the product for gamer and comment about the product while continue with scrims to keep fans watching.



Skills certificate in League Of Legends
https://www.apu.edu.my/esports_academy/LoL

Sponsorship
https://www.wildapricot.com/blog/how-to-get-sponsorship#sponsor-management-tools-how-a-cms-makes-sponsor-management-easy

3 types of sponsorship
https://www.yourmembership.com/blog/3-types-of-sponsorships-to-offer-at-your-associations-events/